CREATIVE |
SCRIPT WRITING |
INFOMERCIALS |
PRODUCTION |
We create direct-to-consumer campaigns for broadcast and digital that engage the consumer. Reach your audience and increase your ROI by breaking through today's media clutter with a unique campaign that speaks directly to the consumer and motivates them to take action. Our brand-driven concepts utilize authentic testimonials and spokespeople combined with our expertise in video production and post-production. As we work with you and your marketing team, we’ll look at opportunities to create content that is not only modular for the foreseeable future but can also support and augment your campaign for digital and social in order to maximize your reach across all potential media channels.
Our approach begins by telling the story of your product or service while highlighting the benefits you offer. There is a story in everything and it’s a matter of how best to bring it forth. The human brain is a prediction engine, that stores and retrieves information through images and feelings arranged into cause and effect sequences. In other words, we basically ‘think’ in story. Decisions are made by recalling sequences of images from our experiences and their accompanying emotional states. It’s these images and feelings we believe are important to your campaign’s success in acquiring new customers and continuing to engage existing ones.